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November 2007
Poldanor introduces “Be visible, don’t play a ghost” campaign in Schools
 On October 24th and 26th, Poldanor and Prime Food launched an education campaign in the primary and junior high schools in Przechlewo Municipality, as well as in the kindergarten. The campaign aimed at encouraging children to wear traffic reflectors. The activities received a wholehearted support from Przechlewo Police Station and the Mayor in Przechlewo.
The idea behind the campaign was first of all to prove how vital it is for traffic safety to remain visible. Road users are invariably at risk, and particularly in the dark hours with limited visibility.
Head of The Przechlewo Police Station, Mirosław Czarnecki instructed children and adolescents in basic traffic safety rules, while the Przechlewo Mayor, Andrzej Żmuda-Trzebiatowski stressed, that increased visibility contributes to safety on the road.
A similar campaign was mounted 29th October at a primary school in Pomierzyn (Kalisz Pom. Municipality). The campaign also featured an art competition to promote traffic safety among children.
The peak of the campaign was giving ghost-shaped reflector tags and badges, sponsored by Poldanor and Prime Food, to the children. The reflectors have a clear text Be visible, don’t play ghost. The ‘ghosts’ can be easily attached to jackets, schoolbags, bicycles or prams.
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